up nPlay: 06/12/08

43 Employee Salaries for Google

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Apple Introduces iPhone 3G Videoconferencing Kit, ZOMG!

Apple introduces the iPhone 3G Videoconferencing Kit, ZOMG!

WWDC SAN FRANCISCO—June 11, 2008—Apple® today unveiled the Apple Videoconferencing Kit®, the world's first videoconference accessory for the world's best phone, the iPhone 3G. Using a unique silicon-based mirror material and natural bamboo wood for its handle and base, the Apple Videoconferencing Kit measures an unprecedented 0.5 inches at its thinnest point. Its low weight and unique shape—developed following strict Human Interface tests and anatomical studies—will allow the user to easily hold it in front of the iPhone 3G camera, allowing face-to-face video communication with users all around the world.

"We've built the world's best cellphone—again," said Steve Jobs, Apple's CEO and famed fried tofu fan. "But it didn't feel... complete. So I said to Phil, hey! Phil, yo! Where's the damn front camera? Can we do iChat AV with this shit? He said we couldn't, but then... then he pulled out his hand mirror and said: 'what about this?'"

Phil Schiller, senior vice president of Worldwide Product Marketing and Apple's Cool Guy at Large, explained how it all went after that: "Steve thought it was ok, but he didn't like the pink plastic and shiny beads, so we asked Jon to come up with an evolution of the design." The team lead by Jonathan Ive was left with the challenge of making the Apple Videoconferencing Kit a reality: "We wanted the design to feel complete, as a whole holistic experience for the user, something that would talk from the inside, and be pure function. It just feels that way now."

The Apple Videoconferencing Kit ultra-shiny surface allows for an extremely clear image, the best in its class, and can be easily customized using any kind of materials, from stickers to Crayola. It will be available in July 11 for $29.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

http://gizmodo.com/5015395/apple-introduces-iphone-3g-videoconferencing-kit-zomg

BMW Builds a Shape-Shifting Car Out of Cloth

Concept cars give automotive designers a chance to let their imaginations run wild, often with outlandish results. But even by that measure, BMW has come up with something as strange as it is innovative -- a shape-shifting car covered with fabric.

Instead of steel, aluminum or even carbon fiber, the GINA Light Visionary Model has a body of seamless fabric stretched over a movable metal frame that allows the driver to change its shape at will. The car -- which actually runs and drives -- is a styling design headed straight for the BMW Museum in Munich and so it will never see production, but building a practical car wasn't the point.

Chris Bangle, head of design for BMW, says GINA allowed his team to "challenge existing principles and conventional processes."

"It is in the nature of such visions that they do not necessarily claim to be suitable for series production," company officials said in unveiling the car Tuesday. "Rather, they are intended to steer creativity and research into new directions."

Giving Bangle and his team that latitude to design so radical a car "helps to tap into formerly inconceivable, innovative potential" to push the boundaries of appearance and materials as well as functions and the manufacturing process, BMW says.

Bangle and is team actually built GINA -- which stands for "Geometry and functions In 'N' Adaptions" -- six years ago, but BMW kept it under, er, wraps until Tuesday. It's built on the Z8 chassis and has a 4.4-liter V8 and six-speed automatic transmission. BMW says the fabric skin - polyurethane-coated Lycra - is resilient, durable and water resistant. It's stretched over an aluminum frame controlled by electric and hydraulic actuators that allow the owner to change the body shape. Want a big spoiler on the back? Wider fenders? No problem. "The drastic reinterpretation of familiar functionality and structure means that drivers have a completely new experience when they handle their car," BMW says.

GINA has just four panels - the front hood, two sides and the rear deck. The doors open in jack-knife fashion and are completely smooth when closed; access to the engine is through a slit in the hood. BMW says the shape of the body can be changed without slackening or damaging the fabric. The fabric is ~~opaque~~ translucent so the taillights shine through, and small motors pull the fabric back to reveal the headlights.

The interior is equally innovative. The steering wheel and gauges swing into place and the headrest rises from the seat once the driver is seated, making it easier to get in and out of the car.

BMW says GINA is built on a space frame that provides all the safety of a conventional car, but we suspect people - not to mention BMW's lawyers and government regulators - wouldn't embrace fabric bodies. Still, the company says GINA could influence the design of future Beemers.

Photos and video by BMW.